Privacy policy

1. Who we are

Brand Schema ("we", "us") is operated by Shenton Media LLC. We are responsible for the personal information described in this policy.

2. Information you give us

When you request a score, contact us or work with us, we collect:

• Your website address and company name
• Your name and work email address
• Your answers to our sign-up questions: your role, approximate advertising spend and team size
• Anything you include in messages to us

3. Information we collect automatically

When you visit our website we collect information about your device and visit, including browser and device type, pages viewed, time on page, the website or ad that referred you, and approximate location based on your IP address.

We collect this using cookies and similar technologies from Google Analytics and the Meta Pixel. See section 7.

4. Public information we analyse

To build your score, we analyse publicly available information about your brand and the competitors in your category, such as search results, AI assistant answers, public social media posts and videos, public forum discussions and marketplace listings.

We do not access private accounts, logins or non-public data.

5. How we use your information

• To build your score and send it to you
• To contact you about your score and how we can help, including follow-up emails you can opt out of at any time
• To provide services you engage us for
• To understand how our website is used and improve it
• To measure and improve our advertising
• To keep our website secure and meet legal obligations

6. How we share information

We do not sell your personal information. We share it only with:

• Service providers who help us run our business, such as website hosting, email and analytics providers, under contracts that limit their use of your data
• Advertising and analytics partners, Google and Meta, through the cookies described below
• Authorities or other parties where required by law, or to protect our rights
• A buyer or successor if our business is sold or reorganised

7. Cookies, analytics and advertising

We use Google Analytics to understand how visitors use our site, and the Meta Pixel to measure the results of our ads on Facebook and Instagram and to show our ads to people who have visited our site.

You can block or delete cookies in your browser settings, opt out of Google Analytics with the Google Analytics opt-out browser add-on, and manage ads from Meta in your Facebook or Instagram ad preferences.

8. How long we keep information

We keep the information you give us for as long as we need it to provide your score and any services, and for up to 24 months after our last contact with you, unless the law requires us to keep it longer.

9. Your rights

Depending on where you live, you may have the right to:

• Ask for a copy of the personal information we hold about you
• Ask us to correct or delete it
• Object to or restrict how we use it, including for marketing
• Opt out of the use of your information for targeted advertising
• Complain to your local data protection authority

10. Security

We use reasonable technical and organisational measures to protect your information. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

11. Changes to this policy

We may update this policy from time to time. We will post the new version on this page with a new date.